The Hollywood Listening Experience
A Pitch-Perfect Product Launch
A digital amplifier designed to make streaming music sound as rich and warm as analog music, the Marantz PM7000n was about to launch to a user base suspicious of — and often hostile to — digital amplification.
We needed to reassure the Marantz community that the PM7000n sounded as good (or better) than Marantz’s classic analogue amplifiers.
My team and I conceived an ambitious yet budget-friendly social-media campaign targeting the Marantz fan base, with an eye on expanding to younger, more lifestyle-focused fans. It rolled out in three phases.
A social media contest.
The Hollywood Listening Experience itself.
Post-event content activation.
What they Won
Complimentary flights and stay at the legendary Riot House Hotel (now the Andaz) on the Sunset Strip
Complimentary Marantz PM7000n amplifier
Catered analog vs digital listening party with a DJ in the penthouse suite
$300 Amoeba Records shopping spree with limo service
Custom event T-shirt and other Hollywood swag
Featured on Marantz.com and in Marantz social media
Special thanks to the team at Fruit Studio for flawlessly producing the event and making our vision come to life.
Transformative REsults
For multiple years the PM7000n performed 10 - 15% above its sales targets.
The success of the Hollywood Listening Experience helped encourage Marantz to begin its transition into a modern luxury brand targeting younger, high-end lifestyle consumers alongside its traditional audiophile base.
Let’s talk.
Want to roll out the red carpet and create some great content?