Explorations in Sound
Unwavering committment
The Brief
Marantz was in the midst of a significant transition, re-positioning itself as a luxury brand. This was causing long-time Marantz enthusiasts to worry about the brand’s legendary commitment to “the most musical sound.”
We needed to find a way to reassure Marantz fans that sound was still priority number one while continuing to move the brand forward.
I partnered with Vinyl Me, Please to produce a 180gm vinyl, four-record collection of music.
Conceived in support of Marantz’s Model 40n launch, “Explorations in Sound” helps Marantz enthusiasts evaluate their audio systems while also supporting the ongoing brand transition by drawing younger music fans to Marantz.
The first two records feature tracks that the Marantz Sound Master uses to tune new Marantz products and includes listening notes for each track.
The third and fourth records consist of pristinely recorded tracks by contemporary pop artists that offer unique production or arrangements, and also include listening notes.
I worked with Versus Creative to build the social media campaign, which featured many of the artists included in the compilation. The artists posted similar content on their own social media channels.
Hear For Yourself
The record may be out of print, but you can still test your system with the full “Explorations in Sound” playist at Spotify.
Tracks 1 - 9 are the “Listen Like a Sound Master” tracks, selected by the Marantz Sound Master.
Tracks 10 - 23 are the “Listen Like a Producer” tracks, and include more contemporary pop music.
supersonic results
“Explorations in Sound” sold out in fewer than two weeks.
The Model 40n amplifier achieved over 50% of its sales budget before it even launched.
Marantz Instagram followers grew 12.5% in one month.
Let’s talk.
Want to create something great for your customers?