Turbo Tax wanted to show targeted content to its users on the Turbo Tax website. They identified five distinct segments and a matrix of products and services to promote to each.

Experiences for Mankind was hired to create the assets. They hired me to draft the copy variations across the five segments while adhering to strict character counts and brand guidelines.

Over 100 of my headlines, subheads, calls to action, and alt-text lines were built into the Turbo Tax website. You can see a few examples below.