Interviews & Profiles
Interviews are only compelling if you get your subject to talk about something they love talking about.
Company profiles tend to be a bit more dry, of course. But that’s the challenge.
I wrote these interviews and profiles for a legal nonprofit called LOT Network.
Executive Interviews
-
Alan Trefler
CEO, Pegasystems
"Every week I take ping pong lessons, which I view as a physical version of chess, though far more sweaty."
-
Mary Wolff
CEO, taptl
"The CEO actually looks at us and says, 'Let me guess. You’re the brains, and she’s the sales girl.'"
-
Mark Sole
CEO, Sipree
"But I kept finding myself inside the store talking to customers. I loved chatting with them."
Company Profiles
-
FI.SPAN
“Your accountant tracks all these invoices, runs them through your AP system, then uploads roughly half of them — through an Excel spreadsheet — to the vendor you use to print and mail your checks.”
-
NextCloud
"Our initial release took us only two weeks," said Joos. "The massive enthusiasm and help we get from the community speeds our business up to an unbelievable rate of renewal and innovation."
-
Gridtential Energy
“Like most people in the developed world, you probably rely on lead-acid batteries every day without ever thinking about them.”
Let’s talk.
Want to make your subjects as engaging as possible?