Denon True Wireless Headphones
Attracting a Younger Consumer
The Brief
Denon has historically been a home theater audio brand. But with a pair of reasonably priced in-ear headphones on the way, Denon needed to quickly resonate with a younger, faster-paced audience.
Turn up your sound, Turn Up Yourself
In partnership with The Program, we tapped into the Millennial and Gen Z ambition for forging a unique path in the world, of not wanting to simply do what’s expected.
Inspired by the music in their ears, a trio of young people are moved to take a chance that they’ve otherwise considered too risky.
A New Consumer for Denon
The product immediately began contributing to the bottom line and continues to be sold as a Denon.com exclusive.
Just as important, this launch provided significant insights and helped define an audience for the breakthrough Denon PerL line of in-ear headphones.
Let’s talk.
Need to resonate with new audiences?