Denon True Wireless Headphones
Turn Up Your Sound…
Denon has historically been a home theater audio brand. But with a pair of reasonably priced true wireless in-ear headphones on the way, Denon needed to quickly resonate with a new audience.
…Turn Up Yourself
In partnership with The Program, we tapped into the Millennial and Gen Z ambition for forging a unique path in the world, of not wanting to simply do what’s expected.
Inspired to always be true to themselves by the music in their ears, in this campaign a series of young people are moved to take a chance that they’ve always hesitated to take.
A New Consumer for Denon
The product immediately began contributing to the bottom line and continues to be sold as a Denon.com exclusive.
Just as important, this launch provided significant insights and helped define an audience for the breakthrough Denon PerL line of in-ear headphones and the celebrity-driven ad campaign that’s actively promoting them today.
Let’s talk.
Need to resonate with new audiences?